Futurist Miss Metaverse On Future Of Transportation Panel

thank you thank you much Sinclair Marlow Anderson I with zoo vo incorporated and we’re going to talk a little bit about not that the company that Iran has anything to do with autonomous vehicles but we’re going to be talking about that as well as some other technology on the panel we have miss Metaverse Katie Aquino we have dr. Paul Gunderson and mr. Dave Blair and I don’t think anybody there’s a stranger to anybody as well so I’m going to go through a little bit about the future of Transportation and probably scary a little bit and the people that are at the panel here have no clue what they’re about ready to see or hear as well I want them to we want discussion that’s going to go on over this panel and of course we encourage your questions as well so with that of course we just invited mr. or dr Gunderson up here so he will not be part of these slides there thank you by the way mr. dr. Gunderson for joining us so in the future these are the challenges that we have facing our country when it comes to transportation we will have a population boom as you can see coming at us by the year twenty 45 we will have an additional 70 million people living in this country so of course that’s going to really tax our infrastructure a little bit the other issue that we have that we spend over 40 hours stuck in traffic every year right now I’m just throwing some of the fun things that are going on the cost of congestion annually right now 121 billion dollars a year our population is getting older by 2045 the number of Americans over age 65 will increase by seventy-seven percent so you think about the baby boomers coming of age now well that trend continues as we move forward Millennials are shaped by technology you know miss metaverse here the other night talk to about the generational gap that’s what we’re facing right now as well there are people like you and I I’ll not everybody in this room but there’s a few of us my age and older that maybe haven’t embraced technology like we should have or or you know back up a little bit here I guess but the that’s always a thing for us I mean there’s always that generational divide it’s just that it seems to be wider now I mean you think about the days a hundred years ago when we were shifting from basically horse and buggy to the horseless carriage it’s hard to believe that’s only a hundred years ago when we look at what we have going on now but there was a generational divide there as well I mean the older population didn’t want to give up horses it was a huge debate it divided this country and it took 20 years before we started seeing any semblance of roads and that type of thing because it took that long for people to actually think about the possibility of cars being better than horses and of course I don’t think there’s anybody in this room maybe except for Steve that would like to see horses back on the road but but that gives you an idea about what we have going on right now because you know we have this generational divide we have people that are coming of adult age that have no clue what anything other than a cell phone is I mean everybody in this room probably knows what a rotary phone is party lines by the way heard this morning that there are still five thousand party lines in this country so just to give an idea but there’s that that’s probably another two years ago begun to and I bet you most of those people have cell phones that’s probably why they don’t give up their party lenses it doesn’t matter to them anymore income equality ten percent of the population takes home one-third of our national income and that will continue to divide as well and then that bottom map there those are by 2045 what they consider what will be the new mega regions and what’s interesting of course the west coast probably doesn’t really surprise anybody text is probably not a whole lot Florida not so much but look what happens around that Chicago area into the Minnesota and then also look what happens right through the middle of the country and those areas will continue to grow I’m not sure if our region will you know maybe they’re not reflecting that as well as they probably should because i have a feeling our region is going to grow as well all right so next up but I wish my eyesight was better so I could actually see that monitor there so don’t

laugh Katie by 2045 transportation and the economy the US economy is forecast to grow by one hundred and fifteen percent to thirty six point seven trillion and the transportation sector represent one point six trillion dollars of that so what is that about two percent or so of the total gross domestic product will be transportation interesting global demand for us products 1 billion in exports 5,000 US jobs trying to read all of it there us experts will reach 2.3 trillion in 2013 so this slide is a little bit old here but it goes to show you that things are continuing to move upwards as far as exports cool as well the energy boom is placing unprecedented demand on our transportation system I don’t think there’s anybody in this room that would disagree with that crude oil production is up fifty percent since 2008 rail carried 400,000 carloads of crude oil in 2013 and again that’s I’m sure gone up dramatically since then as well 2014 us freight volume will grow 2229 billion tons an increase of forty five percent again really taxing the current infrastructure that we have I’m just going to kind of move on from there transportation investment so what I’m scaring you with here is that things are we’re going to be moving more and more Goods all the time but what’s scary about it is that we’re not investing in our infrastructure and that number will continue to decline so 120 billion for highways and bridges between 2015 and 12 820 the current annual spending at all levels of government federal state and local 80 3.1 billion dollars 40 3 billion for public transportation meanwhile annual capital spending is just 17 point 1 billion dollars so you can see and then on the bottom graph there it shows and that this is the big concern technology will continue to get better our modes of transportation are probably going to change and how do we fund our roads because as our mileage gets better in our cars of course that’s the big goal but we have gasoline taxes so as that gasoline tax number declines which it’s doing right now we actually consume less fuel now than we did three years ago on this country and that that mold what they think will continue to go so we have that challenge in front of us and in fact Oregon that’s on the right side there they’ve gone to a test pilot program where they just charge a dollar fifty six a mile that includes the fuel cost that’s their tax and everything so how many of you would like to pay a dollar fifty six a mile when you’re moving goods right now one person Wow Victoria that’s expensive I mean if you’re removing a car down the road and you were paying a buck 50 60 ml you’d probably think twice about driving from Bismarck to Fargo if that cost you 300 bucks to roll over there right now so but that’s what we’re talking about here so they’re experimenting with things simply because the base for the funding is disappearing so how do we solve this well there you go I’m scaring me a little bit now I guess that and that that’s probably how a lot of you feel when you take a look at this is that you want to pull your hair out of your head because if you have any left unlike me that’s what I do all the time that’s why ya stop that Larry that’s good but there I there are ideas that are progressing that will address some of these issues and that’s what we’re going to talk about today and the first thing we’re going to talk about is driverless or autonomous vehicles and we think that there’s a lot of momentum in this industry you’ve heard a lot about it the last couple of days and one of the things that autonomous vehicles will do is they be they are much more efficient on our roadways you know you don’t have to worry so much about night travel in fact that our tonnos vehicles can move goods 24-7 in the current infrastructure that we have now so maybe we don’t need as many roads in the future because of that the safety concerns and that’s a huge deal by the way I imagined eliminating 9 of every 10 parked our car crashes ninety percent less fatalities because we have automated vehicles that that to me that’s number one reason that I advocate this technology is because of the safety concerns and the money that that saves in the time that that saves I mean everything that everything rolls into that and then of course that same technology moves to our airports how many of you have ever circled an airport or air you know when you’re planning for hours and hours on them because they don’t have a place for you to land your plane you know what happens to us all the time that’s probably going to go away in the next couple years because it’ll become more efficient with that as well they’ll be able to time the planes when they’re coming in and land them

appropriately so there’s all kinds of cool things are going to happen with that so anyway with that let’s send the microphone down to Dave and we’re just going to kind of discuss a little bit about autonomous vehicles and where we see this going in the future put me on the spot right um you know when me and Marla were brainstorming here about a year and a half ago about you know promoting this conference and doing something a little bit different we came up with this idea of this autonomous friendly corridor connecting Canada to Mexico and what what does that mean and what could it mean both for the central North American trade corridor but in general of how we could position ourselves in creating this this corridor or their transportation corridor energy corridor and you know we’re not we’re not so hung up on on highway 83 and I want to make that really clear but that was kind of the emphasis that we put together in regards to how we wanted to utilize that north-south route from Canada down into Mexico and it’s only highway that that does connect connect all of our state’s going north and south north dakota south dakota Kansas Nebraska Oklahoma and Texas so then we said well you know let’s start looking at you know where the industry’s ad on the autonomous vehicles and you know we we know what’s going on with drones but we wanted to really get a better idea of what’s happening on the autonomous side of things we were really worked hard and trying to get a few of those vehicles up here for our demonstration on Monday there was a little conflict because of a national show going on but you know I think that we all know that industry is moving in that direction there’s been so many articles about Google and what they’ve done with their autonomous vehicle and then the trucking industry freightliner what they’re doing Europe’s way ahead of us in regards to that but you know I i think you know Marlo Marlo nail that when he said you know what what does that autonomous vehicle going to do for us in the future and we know that there’s going to be be a lot of savings when it comes to that and I’m just I’m just going to quote on one thing that that’s really interesting and that’s on the insurance side of things ninety percent of all the crashes are driver error and it costs the United costs the insurance industry which is us around 30 billion dollars for insurance that’s just in the United States considering them is they’re sixteen percent of uninsured vehicles out there as well but industry is saying that with these autonomous vehicles they figure that they can cut the savings by 50 ant and that’s huge number yeah if you think about it so I think yesterday about dreaming big and and understanding where things are going to be at you know I’m not sure how I feel about riding in an autonomous vehicle yet where I tell the car to take me home there’s probably times when I was a lot younger that I wish I would have had a car like that but you know I i think it’s it’s here it’s coming whether it’s two years or five years down the road I think the freight side of things is going to be phenomenal of moving Goods and having the opportunity not to strain our fleet of drivers because that’s becoming harder and harder to those long haul drivers so the trucking industry is looking at this very seriously as well so I don’t know hope that answers a little bit about what I see happening alright speaking not so much from the UAB industry itself in part because I’m not general Palmer although he and I collaborate often particularly in rotary meetings and that kind of thing but speaking from the agricultural perspective we already know that the movement towards the use of autonomous technology will make a huge difference

on the liability side generally speaking in terms of injury and disease most of that occurs as a result of people being placed and hazardous work environments those work environments are what cost agriculturalists production folks a lot of money and in fact the number of firms across the nation who are willing to carry agricultural enterprises and cover them particularly in terms of liability coverage is decreasing across time the result of that is to push the agricultural industry towards generating much safer workplaces in which humans can exist that means autonomous technology there’s just really no other way of dealing with that whole environment and it’s everything from confined space on one end whether it’s Summoner holding structure or grain storage structure all the way to what happens in open agricultural terrain on the other end the day when agricultural producers will turn over a tractor and kill themselves or injure themselves his past and anyone who does that today is clearly inflicting self injury and self death on themselves because the technology exists to prevent virtually all of that so from the liability side there are huge huge developments that are unfolding secondly with respect to transport of agricultural produce agricultural products are bulky whether its livestock grain lumber because in many cases even in a state like North Dakota we have a an emerging lumber industry along the River watersheds and river bottoms when we transport those products there’s keen interest in ensuring that those products reach their market destination in the right condition if we’re transporting lives livestock that’s a particular concern and in fact since my farm is located almost adjacent to highway 52 going from the far northwestern part of the state down all the way into the greater fargo-moorhead area I will see on average something approaching 22 semis a day from Canada transporting hogs to slaughter that product needs to arrive in Green Bay or in Sioux Falls South Dakota or across the river into iowa to the slaughter plants in good condition watered d watered whatever so the autonomous technology holds real promise because that will shorten the distance from farm to market appreciably since except for fuel stops there’s nothing else that prevents that vehicle from remaining on the road continuously so there are huge differences there there are huge impacts there are the same holds true for perishable foods you know one of the major problems with the natural food and organic food movement is that by and large the acreage has to be fairly close to a metropolitan area in order to make that business model work and we know that because North Dakota has the largest contiguous organic acreage in the nation it’s right west of Jamestown and it’s a huge area but the vast majority of what’s being raised on that acreage is organic flax organic wheat products that are not perishable but if you and I go in to our grocery store what do we see up and down those lanes in those aisles primarily perishable food product with autonomous transportation road surface transportation we now face the prospect of potentially shortening that time from harvest to market in a most appreciable manner and that will serve to move that business model which can work much further out from major metropolitan areas so that your slide which depicted the mega cities of the future all of a sudden becomes reachable for those of us who are not necessarily within 35 miles of that kind of environment the third implication that I see off of what I just heard this morning in the last few minutes from an autonomous perspective is the potential for development of a brand new array of vehicles using the

nation’s air space unmanned aerial systems per se don’t have to be tiny we know that from the military experience and the upss of the future world some of whom served the agricultural and Industry if I didn’t have ups I’d be out of business in terms of parts arriving at my farm in time to permit me and our to renters to continue to function in a timely manner autonomous technology offers a significant advantage because now one doesn’t worry any longer about ours that a pilot has flown or not flown in order to move aircraft in goods and services from one area the nation to the other is he if I want parts for any one of the green tractors that I’m running at this point in time the vast majority those parts are coming out of the Quad Cities I one Illinois by truck that’s hard to do overnight very hard to do it’s an 18-hour trip by truck to get either to Minot or to Harvey or even Jamestown the autonomous promise will change all of that rather remarkably so with that I’ll stop and turn it over for a guest to my right hello everyone okay so I have kind of a different perspective on autonomous vehicles I mean of course I do believe that there are a lot of great benefits for transportation of course many of us know that autonomous cars will help save on fuel costs especially when they’re uh you know a lot of trucks are riding together in a line uh you know there’s a lot of studies saying that by you know having a lot of these trucks in a line traveling together they’re actually going to see if a lot of money and these trucks will be communicating with one another just like the slide before that Marlo had that’s called the inspiration truck and a spoke about the inspiration truck the other day during my keynote on the future of Transportation so one of the things about autonomous cars that I find really exciting is a kind of like the 1929 of futurama exhibit that GE did head and it was all about you know lifestyles of the feature will have cars that drive themselves it was really cool to see because if you watch the video is on youtube they feature the futurama exhibit you know GE was really ahead of their time they saw this this vision of how we could be living and their autonomous highway was that cars right where luxury living rooms that had wheels on them basically a family could be playing cards together in the car as it’s driving and that another great thing was that it would automatically become autonomous as soon as that went on a highway so that’s kind of where we’re starting off now with the autonomous cars is that a lot of these autonomous cars are going to begin as semi-autonomous taking over features such as assisted parking and also taking over on the highway so yeah there’s a lot of great things about autonomous cars it will be coming out another thing too is a Volvo recently said that by 2019 they plan to have 100 fully autonomous vehicles in the hands of potential customers in Sweden and they really want to prove both Google and Volvo many of these companies they just want to prove that you know with as few is 28 lasers cameras and radars and centers as cameras and everything the systems that you can make a car fully autonomous and rely on it 100 percent and it can only cost five thousand dollars to make a car fully autonomous that’s what we’re looking at the feature it’s gonna be low cost to do this to convert any car to an autonomous vehicle so i think the convergence of many of these different trends that are happening right now we’ll be making life a lot easier I think that cars will be a lot better and also another thing to software systems and computers are going to be just advancing like really very very very fast rapid acceleration of the computing power will be seeing and another thing too is that super computers right the Watson supercomputer excited all of us when it first came out right I mean it was jeopardy everyone was excited about you know what can a supercomputer do well supercomputers are also going to be in our cars and the car the future will have a supercomputer the size of a car stereo and that car inside you’re inside your car I mean that that computer inside your car can have more computing power than computers we have today it’s

going to be it’s a supercomputer it’s going to be connected to everything so I think what a car means to us you know in our lives in the future we’ll have a big huge change I think that we’re going to be using cars to work as mobile offices I think that will be using cars for a lot of different purposes but I think the technology will be giving us a lot more than we have today and there’s a lot of exciting things to look forward to you so I’ll turn it over to Marlena so as you can see three different people three different visions but I think everybody that’s up here realizes that this is coming and as a positive change I look at you know the infrastructure needs that we have in our country like I mentioned before that i really think that this is going to improve that infrastructure you know we’re not having to put as much money into road simply because they’re going to get utilized better you know so you have to kind of look at that and you know Katie’s analogy of the wattage to say analogy but you know you’re talking about the the price of change in a cartoon autonomous vehicle so back up here just a little bit ok so this car right here this is the Delphi car this is a car that actually just drove from i think it was los angeles to new york in april many of you probably heard about this this is actually the same car i wrote in willy nilly through Las Vegas a couple months ago and you know people are always interested yes Michael if you were to join me this year you could get wrote in this car as a matter of fact so Michael hawk worth back there by the way he’s been a frequent travel companion of mine to to see us so good to see here by the way Michael so this car you know people are apprehensive maybe about jumping in an autonomous vehicle or that type of thing I was too you know the first time I got it in a car that was two years ago it was a Mercedes car and the doctor the the engineer of this vehicle invited me to come down and take a ride in it and they put me in the back seat and I thought that was kind of unusual right away there’s no driver in fact they had to put a dummy in the driver’s seat because people were like hey Martha and the people are actually driving into the car through the streets of Las Vegas because they’re amazed that this thing was going down the road with no driver in it so they they put this dummy with the chauffeur’s hat on there so people wouldn’t be distracted by that but that in the car the car asked me where I wanted to go it asked me how I was doing it was like mr. Anderson how are you doing today I thought there was a microphone in there and somebody was talking to me but I was talking about the car you know where’d you like to go and I said where I wanted to go and it drove me there so this technology is here now but people are a little apprehensive about it so what I’ve done here on as we’re going through the slides is that there’s steps that the manufacturers of vehicles and I know we talked a lot about cars but think of it as vehicles and we’re talking about the ability to transport goods with this as well Katie mentioned vulval they’re also developing a semi less trailer I guess you could call it there’s no semi on the front of this the motors mounted underneath the trailer and you program it and it will drive so it’s a moving flatbed down our highways so that’s what we’re moving with this you know so these long haul drivers you know the dr Gunderson was referring to you know the ability to move things quicker across our country and that’s going to be a reality I mean you simply put I mean if you need to move something from from Texas to North Dakota and what normally would take three days because of the laws and regulations that we have nowadays I mean you know a driver can legally drive what eight or nine hours at a time or whatever that doesn’t impact autonomous vehicles at all I mean you think about these vehicles can be driving 24-7 has a huge impact on how much we can move in our country so I think that’s a cool thing with it with autonomous vehicles so we’re going to be moving through some steps so the first thing you see is v2 the communication are you familiar with b2b Kate okay so I’m going to let her take over and explain what that is right so V DV vehicle-to-vehicle means the cars will be communicating with one another and as I also discussed the other day you know the Internet of Things everything is going to be connected and speaking to one another a lot of these a lot of advancements with the autonomous cars and one of the greatest benefits is a say if you’re driving down the road and someone stops this big truck right in

front of you and you have to stop right naturally we would think about trying to slam her foot on the brake and try to get out of the way of the car but these cars are so advanced now that when let’s say something like this happens the car will know which which side would be better to go to safely get around this this vehicle so it’s very advanced and these cars do communicate with one another and it’s it’s great it’s a lot of good things coming out of it I think there’s also a lot of other great ways that these type of systems will be able to benefit companies as well I think that using an array of different sensors and being able to customize autonomous cars for transportation can help companies by knowing how much exact product is in there you can actually customize your cars to whatever needs that you might have I mean there’s depending on what industry you’re having I think that with this type of technology will be able to do it a lot more and have a great a greater hold on our cargo and our people and their drivers really be able to monitor at all times we know where everything is at and and how things are coming along so it’s definite exciting Thank You Katie so b2b communication that means what to everybody and basically cars will communicate with each other just like what Katie was talking about so when is this going to happen when you buy your car in 2016 that car will have v2v communication built into it so the industry is already taken ahold of this technology and they’re going to start using it another example I like to give is if somebody hits a deer a half a mile in front of you you know you’re traveling on the interstate 75 miles an hour and there’s a car that’s at a dead stop a half mile in front of you your car will tell you that this has happened you know there’s a lot of things or the semi or whatever that’s probably known the road so there’s a lot of things that will happen because of e to be communication yes I just want to add one more thing to you about V to V so there’s an app called ways if have any of you heard of ways before we have a Victorian back she has her finger on the pulse of Technology right there okay so ways ways is WA ze it’s incredible great app what it does is it it’s crowd-sourced so basically everyone and there’s so many people using it everywhere all over the United States so when you go to drive it’s a navigation app so basically instead of using let’s say your iPhone’s Maps or Google Maps you can use ways WA ze for navigating to where you have to go so you type in your location where you’re going to go it pulls it up you can sign up for ways using Facebook or your telephone number and what’s great about it is that you are part of this crowd source information superhighway of ways because the way it works is that people report where traffic cameras are you report where an accident is you can report how fast people are driving down a certain highway ways is excellent because it’s constantly connecting other cars and other drivers together in real time so you know where police officer is you know where the traffic cameras are you know there’s a pothole in the road you know all the things this is all relying on other users it’s all crowd based information very very very great I mean it’s advanced for its time now I believe that this type of technology right we rely on it using our cell phone it’s all cell phones the difference is is that this technology will be a part of our b2b it’s only going to become much more advanced and will have real-time tracking and statistics that will help us get through our you know daily routines that are driving easier than ever Thank You Katie all right so next up on the list is assisted cruise control how many of the panel are familiar with that dr. Gunderson okay it’s interesting you should mention that because within the agricultural industry we’ve had to his control since 2002 in our tractors in fact one of the observations I make to our students about half of whom are too young to remember or to know is that there is more computer technology manufactured in the tractor cabs in 2015 than was deployed to fly the first flight on the backside of the moon now admittedly were four decades way but for our young students there’s no notion of what that life was like but I remember it vividly because I just returned from

five years in the Australian protector to Papua New Guinea and the notion that men sorry should be flying around the back side of the Moon eventually was leagues away from the students I was teaching there who would show up on the first day of class with spears in their hands the world has changed dramatically so indeed it’s here and it’s a part of the working life of a number of us who are involved day to day thank you dr Gunderson so basically in 2016 as well assisted cruise control will allow you to take your hands off the wheel when you’re when you’re going down the interstate you have to be moving i think it’s either 60 or 65 miles an hour you push your cruise control and you have the new Mercedes I don’t think you can go to sleep but you can certainly enjoy the ride a little bit more so another baby set towards autonomous vehicles happening in 2016 and that’s but by seven months away when’s the 2016 vehicles normally come out they come out pretty surely don’t they august or September okay so we’re talking probably four months away that you’re going to start be able to buy this technology in your new cars next up on the list is crash avoidance mr. de very familiar with that at all I was thinking about you know autonomous vehicle and and what it could mean in a difference in my life because I Drive a lot and I I was also thinking about up here where we have whiteouts where we have blizzards and we’re on the road and it’s scary I think we’ve all been there we don’t know what’s in front of us right if there’s a vehicle that got pulled over or it’s out of disabled and we don’t see it until we come on top of it right or the snow plows that are blowing that snow so you know the the crash avoidance part of these cars it is going to be something that you know I think we’re all going to embrace and gone wow this is this is really cool stuff I know that you know back to the cruise control and kind of turning things over I don’t know how many of you guys have had issues with your cruise control but you get so spoiled when you set it and then you just you know go when it doesn’t work man you’re going man this is a pain in the butt you know I have to accelerate back and forth and gas mileage and everything that comes with it but you know I think there’s going to be so many opportunities to avoid crashes because of that technology that’s going to be introduced in the cars I’m just wondering too if some of that is going to be able to be retrofitted into existing cars or if it’s going to be the new technology built-in obviously in to the vehicles themselves and I’m sure that you know we already know that we’ve got phone capabilities in cards right now you know because issues of of texting and driving and now you can be able to talk to your car and communicate so it’s it’s there and it’s going to continue to improve there will be some adaptation kits for vehicles I think the Alpha is actually one that’s working on on that right now but I don’t see that coming in the near future I mean you’re not gonna be able to take a 1996 vehicle for example and probably adapted it’s going to have to be a newer model that doesn’t have autonomous features but there certainly will be that going on up there so again crash avoidance does anybody in the audience now have a vehicle that has crash avoidance built into it I guess you’re right so there are some vehicles are right now that actually have crash avoidance technology built into them not us so and it is kind of cool and that will be some another way as you’re buying vehicles in the future that they get us to this point of getting used to it time signals day by the way I rented a car not recently and as hard as this is to believe I don’t know if I just saw cruise control was standard on everything nowadays actually I actually got a car that they have cruise control in it they drove about a hundred miles and I actually went and found the car rental place and said I can’t drive this car I’m so used to having cruise control on long trips that

it’s you’re right it’s kind of a pain when you don’t have it now and I can’t imagine I mean he used to drive all the time without that so that’s an interesting point parking lot dr Gunderson yes I was only going to comment on the retrofitting site that offers excellent opportunity on the economic development arena we already have in Fargo two firms reinhardt incorporated in a second firm who are well along on the agricultural side in developing and deploying the technology for crashing avoidance in the one case for UAB technology use and in the other case for farm tractor and farm truck use now with relatively little adaptation that can move into the commercial market and I would further add that in our own program we will be deploying one of the first autonomous lawn mowers in the world this summer now there is some technology out there John Deere has been toying with it Toro has had a program for a while we won’t do the whole works we can’t do this in ography visioning out in front but in terms of using global positioning systems we will have our entire acreage around our classroom area mode all summer long with an autonomous mower I can borrow that rate I possible if I have another test plot here in man they are happy happy feet but that’s all retrofit that’s that’s cool stuff we pull the steering wheel off of that mower and we simply retrofit the entire automated steering system to it so you’re not feeling like an invisible fence around the art by no that’s the next step that takes a sonographic imaging yeah that’s more complex but the basic stuff will work that’s cool ok so next up then is the parking lot valet service Katie are you familiar with this I think dr. Gunderson is kind of yes using your tablet or your phone ok ok I think he’s talking about a features like what Tesla has Tesla’s Model S has a smartphone app that basically you can have the car drive for you and pull up just like a valet and also park into a space for you so a lot of these great things are just constantly being upgraded and what’s really neat about cars like Tesla’s colors is that when these new features come out it’s just an upgrade on the app and then all of a sudden you can do more neat and more autonomous type of things using the app and that’s what we’re seeing in the future it’s all about again the initial hardware and then having lots of software upgrades it’s i call this upgrade iya it’s a trend that basically we want to be able to keep things and i’ll have to keep on buying new things and just have the ability to continuously update whatever we have for the long term autonomous self parking is is a fascinating idea and I’m reflect back to the world that I once occupied full time if I’m a patient and medical care facility that’s a wonderful opportunity for development and in fact we have major centers the University of Iowa for instance where I’m at a good bit of the time because i have an academic appointment there is currently erecting a new parking garage nine stories to match the new pediatric facility that is being erected that facility is being built to accommodate the Tulsa technology as it unfolds and you know forward thinking in terms of were might technology like this be first deployed in a way that really makes the difference on the customer service side and that’s a part of it I just need to tell a kind of a funny story this happened probably about 20 years ago on me and my wife were visiting some friends of ours in Chicago and we went downtown and went to this restaurant or remember it’s called Etta baby X is kind of a 50s theme and we it took us forever to find a parking spot and we had to walk up a mile so we we finally got there and there was this other couple coming in at the same time in this young man dressed really nice came up and he says can I park your car you know we have valet parking and I looked at Steven gone these guys got valet parking why didn’t we take advantage of this and he said I didn’t know they had valet parking well anyway we had a nice meal and everything and we happened to finish the same time this other couple that we came walking out with them and you know and we said hey you know how was a meal everything fine stuff like that and he was looking around and he says I

wonder where that Valley parking attendant is and finally he went back inside came back out and he says I just found out they don’t have valet parking here so you know maybe this will take care of the situation you can just do it yourself right all right he uh advantages and and this is actually coming out right now the Tesla Model obviously is having this but how it works basically is if you go to a shopping mall or medical facility or whatever you just basically pull your iphone or your droid and if you have the app for the vehicle and you tell it to go park itself and when you come back out of the shopping mall it’ll come back and get you at the door so so these are technologies again and and because it’s on private property they’re allowed to do this type of thing right now so that that’s kind of exciting about that as well the other thing that I find interesting is that with valet service or self parking cars like this is that there are places that I know the car will fit that I would never attempt to manually try to park my car I’m sure you think about this I mean and I’ve had this happen plenty time see when I park in a shopping mall and I come back out and I’m like how do these idiots how do i do they parks are close to the car I mean I’ve been wide open before I come back out I can’t even get into my car anymore right well with the valet service you just you just turn it on from your droid or your iPhone and it’ll back the car out so that you can get into your car so these are things again another baby step towards autonomous vehicles that will be coming out very shortly speaking of that I don’t know now are you feeling what Tesla’s doing this summer okay as far as the upgrade to autonomous driving okay so yes tesla announced it they tested already has the ability to have it all all autonomous it’s they just didn’t let anybody know till recently so you bought a car not knowing you even had this feature so go ahead exactly what he said so basically tests already had all this built into the cars it just said it just had to be turned on and of course you know as we’re saying with legislation it’s it’s an issue it’s legislations what’s holding back a lot of this autonomous technology you for being accessed in use but Tesla said that they will be rolling out semi-autonomous features as we just discussed before with the parking the valet service yeah and basically what’s going to happen there’s some type of firmware upgrade that’s going to happen over the summer so if you own a couple of models of Tesla they’re just going to turn the features on so I’ll be interesting to see what happens in the future of forward or Chrysler or Chevrolet do the same thing when you buy a car than three days later they say oh by the way we’re gonna turn the autonomous part on now so so you never know what’s going to happen there now this is the inspired truck that Katie was just talking about this is put out by domlur this actually was test driven last week in Nevada I think that did anybody follow that at all dr. Gunderson did you okay I’m going to turn the mic over grab the mic there once you talk a little bit about it ok ok so anyway it was it was basically the first test of a truck in the united states mercedes volvo if you look at site if you go to youtube and just type in autonomous truck you’ll find some videos that are out there now that have been done in europe that is absolutely astounding in fact there’s one in real traffic situations and they actually have this the driver of the truck it’s basically in office he swings this chair 90 degrees away from the from the wheel and he’s working on his computer he’s booking another job while he’s while he’s doing there all while the truck is going down there’s an ambulance that goes rolling by and as this ambulance comes up to him the truck truck pulls off to the side by itself it doesn’t totally stop but it stays the other traffic as it slows down and moves over it’s absolutely amazing and you know Europe of course they’re a little more I won’t say they’re more progressive they just don’t have the issues of moving some of this technology forward however I’m going to quote Katie on this that’s not always a bad thing sometimes if they’re a leader they can kind of shake out the bug so to speak of the technology and then we can embrace and move forward from that so all right I think that’s it for autonomous vehicles and I’m just going to open up the questions real quick before we move into UAVs is anybody in the audience have any questions for anybody on the panel yeah I actually have three questions if I could give all three of

the first one is um you talk about all the positives are there any negatives I think there’s always negative sides to any kind of technology I you know as Marla was saying before that there’s a lot of people who just simply don’t trust or believe in autonomous vehicle technology and there’s a lot of people talking about that you know even with the Google car there’s negative sides to anything people are looking at google’s google recently announced that they had 11 minor accidents in the last six years of the google car you know the autonomous Google car and while some people could look at that and be very i guess- about it and then there’s also people you know who are more optimistic saying okay they’re very very minor accidents you know compared to how many horrible accidents happen with real human drivers so it’s all about how you look at it really I mean there’s always going to be negative sides to any technology and it is also going to be people who are very skeptical skeptical as well the answer is yes there are negatives in the agriculture environment there are three the first is that what we see as these technologies move on to farms and ranches there’s a natural inclination to lengthen the work day because the operator perceives they still need to be there even if they’re not per se in the tractor cab or they’re not doing a lot in the tractor cab or the truck cab whatever it is so we see a lot of predilection or incentivization to lengthen the work day with in agricultural environments we know we’ve done this research repeatedly there’s a dose-response relationship between disease and injury in the agricultural workplace and it translates this way the longer you work in that environment they’re more likely you are going to be injured or have some other recurrent health condition that’s just a given we know that that being said there are two other issues the second one is related that the first one and that is the incidence of back and repetitive motion injury that operators experience where in when they’re using this technology typically increases so clearly the manufacturers of these devices as well as their designers in terms of cab aragan ah miix the management of the functions that are in front and to the sides of the operator that’s no small matter that’s a huge deal particularly if you’re going to have long operational times in that technology so those those are the three things that we see I think one other issue and we kind of address that a little bit this year when we were up at the Capitol because the state has been looking at you know regulations you know what war were they going to be at because this is all new territory for them and you know and then you know you talk about you know different states and there’s every state gonna allow autonomous vehicles and how do you work around that and then you know on the federal level you know them getting involved so I think you have a lot of those a lot of those issues and then you know even a cross-border you know what’s Canada going to do you know and they’re going to allow it out to vehicles to travel but to get the United States can’t so I think that you know there’s there’s work to be done on the legislative side of things for regulations so and you know a lot of states are looking at that North Dakota is looking at it right now and doing some preliminary study of what what do we have to do to change that environment okay then I’m gonna give my other two questions kind of together okay let me throw my other two questions out to cuz there’s some related one is safety features for malfunctions I mean I understand it’s probably safer than what we have now but you know I grew up my whole life around mechanical things then they don’t always work exactly how they’re designed so what happens when it doesn’t work and what safety features they having the other one is cause I’m not understand that it may be fairly low cost up front to make a vehicle like this but what I’ve experienced with vehicles is even today’s vehicles there are so many sensors on them and a lot of times the particular function works fine but the sensor went out I mean and I think anti-lock brakes is a great example but then it costs four to six hundred dollars to put the sensor in so I worry about large number of sensors

and things in a vehicle that a pride of the cost much to put it in but it costs a lot if you have a problem um all great points the safety feature first of all the cars that I’ve been and I’ve actually driven in five autonomous vehicles been behind the wheel on two of them at any time if you grab the wheel it disengages the autonomous feature so if you’re in fact you know one of the stories that i have about that is I didn’t agree with with the following distance of the car so I was always when I was the first time I was in the car and I was behind the wheel I was always grabbing the wheel and hitting the brakes because I thought we were traveling too close you know I live I’ve always been a firm believer of giving a little extra space well the autonomous vehicle reacts dramatically quicker than I ever would and of course I have other stories that I can illustrate that with but so it actually was a problem for me right away because I was always grabbing the steering wheel and hitting the brake too it would turn off the autonomous feature and that it will always be in place so if you disagree with what the car is doing and you’re behind the wheel and in fact it’s it as we move forward and this is just my opinion but I think it’s shared by many people in industry as long as you have somebody behind the wheel this technology will move forward and there’s not a lot of laws that will be needed to be passed or regulation in place to stop that from happening think about when the industry introduced cruise control for example they didn’t go get legislative approval for that I think that’ll be the same there where that happens is when we move to the back seat and the cars driving a sender some laws that have be passed but so there’s some of those that are in there the sensors thing you’re absolutely right you know the thing I could probably counter that with would be that will have substantially less accidents so maybe the cost of the additional sensors would be dramatically offset because we’re having a lot fewer accidents so I’m hoping that’s the case but I agree with you there’s going to be cost early integrators to this technology are going to are going to have a much greater cost as we move forward but that’s probably we’re going to do one of the things too is going to be that you know cars are probably gonna get lighter as we move forward because they they won’t because we’re in less crashes maybe we don’t need to have all these other safety things you know the the width of the bumper to the to the cap for example might be able to be reduced and things like that I’m just kind of throwing that stuff out so anybody else on that if we use the agricultural experience as something out very precursor to this whole arena we we make two observations first of all the purchase the initial purchase is one matter the replacement when the technology no longer functions correctly is quite another that remains an issue in the agricultural arena but I will also add that one of the things that agricultural equipment manufacturers have discovered it runs along the following lines agricultural producers particularly males have an unbelievable romance with the welder and if there’s any way in which they can stick two pieces of metal together and fuse it by gum they’ll do it so for example in this state we have mail robot cat manufacturing skid steers and we have the vast majority of the case IH skid steers sold domestically across North America assembled manufactured and assembled in Fargo at their plant one of the things they have done from an engineering perspective is deliberately engineer out that predilection of agricultural producers to attach a welding rod to the skid steers and here’s how they did it they place virtually all of the controls for that equipment in the upper cab structure so the moment of producer tries to take that cab off they’ve essentially disabled that entire piece of equipment and normally speaking in order to weld on it’s going to take the cab off because you want to disable virtually any possibility of transmitting electronic signals or arcing into the electrical systems embedded in that technology in fact one of the things that the user manuals make very clear to producers you touch this equipment with an arc welder of any sort and you’ve automatically disabled the guarantees and the warranties so that’s that’s another interesting perspective on all of that all right and Larry

you’re going to be first up after lunch so just just remember your question okay one last thing on the safety issue that I get a lot of questions about is the ability of people to hack into your car and I’m sure many of you have concerns with that and I think it is an ongoing concern and I would imagine it’s probably going to be possible you know and then maybe the ability of somebody to take over your car I always think about airplanes when it comes to the ability of other people to maybe and this is one of the I think a lot about you know fleet management in the future and the ability to maybe remotely control vehicle so let’s say you have a trucking firm maybe you have one person operating five or ten rigs from your office so I think about that a lot and I think we’re going to be moving in that direction in the future and I have a lot of people had to say well if you have that vision with this what what stops other people from taking it over and there’s probably a little bit of security risks with that but I don’t know if there’s anybody in this room that maybe a 911 would have really wished that we would have had somebody that could have taken over those planes you know from the ground and you know there’s a lot of incidents with aircraft that you know if they if they deviate from a flight plan or whatever that if you have the ability to take over that flight from the ground that many countless lives would have been saved and on many incidents so I think that these technologies you know even though there’s some bad that can happen with them there’s equally and probably greater good so that’s the way you kind of have to approach some of this stuff so with that yes I got a I got an interesting quote that will leave with you and it comes from Peter Cheney who’s award-winning writer for drive section of the Globe and Mail newspaper he quoted after a lifetime of driving repairing and studying automobiles I have come to an unavoidable conclusion we are the weakest link in a car as car components go human beings are deeply substandard we have in perfect perception and we are ruled by emotion and we Revere and we barely wide wildly in quality as well