What's Up in Makeup NEWS! Sold Out? Marlena Says NO WAY! Honest Company SUED! New Trend for ARMPITS

Marlena questions restock times The Honest Company answers some questions And there’s NO! Question about this trend! I’m Jen from Jen Luvs Reviews and What’s Up in Makeup Starts Now Welcome to What’s Up in Makeup for July 9, 2017 Let’s get started with our Top Industry News We’ve all been there…that moment when you are staring at one of your favorite products and debating whether or not it’s too old to use The guideline says it has expired Do you toss it or take the chance? A small at-home experiment conducted by Reddit user Semicolon_Expected might give you some insight The user tried out two expired products – a 5 year old mascara and a year old lipstick She swabbed each product onto a petri dish and left them to sit for three days with no incubation Each plate grew large colonies of yellow and white bacteria The findings are not surprising at all if you consider anything about the areas of the face that these products are intended for…the eyes and lips Now that you know this, do these findings solidify the idea that you should discard your products according to guidelines, or are you still not convinced? Comment below with your view In a world where it seems everyone is trying to find a new way to bring their views to light, why not put your support where your mouth is? If you agree with this cause, that is That is exactly what Lipstick Lobby and Opening Ceremony had in mind with this latest product “Kiss My Pink” is a punchy matte pink lipstick that will help you, as they put it, #LipstickItToTheMan The Lipstick Lobby states on its website “Wearing this lipstick is a reminder that small actions can create big waves It’s a small thing we can all do right here, right now to create change.” 100 percent of the profits from the $19 tube will be donated directly to the Women’s Health Initiatives at Planned Parenthood Speaking of lipsticks, here is another way to make a statement As you can imagine, creating a lipstick with a punch can be an overwhelming task, especially when you get into brighter colors With that in mind try creating a neon lipstick that also follows green standards Mission impossible? Not for Bite Beauty! The Amuse Bouche Nearly Neons lipstick collection launched this past week and zowie wowie, these are true Neons The limited edition shade range covers the standards like Pink, Fuschia, and Peach as well as some edgier shades like Purple, Orange, and Blue Bite Beauty founder Susanne Langmuir stated, “It’s extremely tough to formulate with natural and food-grade ingredients Bite is made in-house and we never outsource formulating for producing our lipsticks.” She went on to add, “For Nearly Neons, a base of organic castor seed oil is triple milled with a blend of iron oxides, food-grade pigments and D&C Colorants It’s not possible to create bright pinks exclusively with organic colorants, as they are not approved by the FDA for use in lipstick It’s always about balance.” The rest of the ingredients list includes a base similar to Bite’s Amuse Bouche line: a mix of hydrating organic oils, moisturizing butters, and antioxidants — entirely free of parabens, sulfates, petrochemicals, and phthalates And to create that comfortable glide on the lips, Susanne turns to silicone alternatives like jojoba Available now at Sephora, $26 each This is a trend that’s getting more noticable…a so-called limited edition, limited quantity, or just hot new product launches and sells out immediately Moments later, the company pops back up to announce the upcoming restock Those that missed the item are happy, but more and more often, the sellout/restock cycle is making customers … skeptical After all, doesn’t it take a while to manufacture more of those items? The answer is, of course, Yes Here is the run down: For most products, the manufacture cycle takes upwards of six weeks And that’s if there are no precious ingredients that are too rare to keep on hand …those alone can add up to eight more weeks to the cycle, for a total of 14 weeks Even if you start taking preorders, it can take longer than some companies are taking to announce the “surprise” restock That is the type of tactic that Marlena Stell, owner of Makeup Geek, questioned in a recent post on Twitter Marlena stated, “I’m always curious when restocks mysteriously happen in a week or two….Production takes a minimum of 6 weeks” And that’s where the customer skepticism comes in With the previously mentioned timelines it does make one wonder exactly what these companies are up to It doesn’t take Nancy Drew to deduce that the companies must have already had ample stock on hand before the original launch, and that it never was sold out in the first place My question to you is, does a false sold out sign make you not want to buy? Or are you just happy to get your hands on the product no matter how it’s marketed? I’d love to know your thoughts in the comments below CVX Live (Creator Viewer Experience Live) is an Annual Convention held to allow media creators and viewers to come together, with attendance that has grown every year since

2015 Each year thousands of creators submit content in order to be considered for “The Next Big YouTuber” contest This year we are so proud to announce that one of very own Collective Brain of Makeup Awesomeness members, Orly Campbell, has been selected as one of the top 100 finalists for the awards Voting to help Orly take the crown as “The Next Big YouTuber” will begin tomorrow, July 10 Congrats Orly on your placing in the Top 100! Best of luck to you, my friend! The Honest Company is known for using marketing terms such as ‘no harsh chemicals’ and ‘natural’, but a proposed class action suit holds the brand accountable for using such terms fraudulently According to a report published by Reuters, the suit was filed two weeks ago in Manhattan, and is currently pending approval by a judge The company, owned by Jessica Alba, has set aside a $7.35 million fund for the plaintiffs The company, which denies wrongdoing, has however pledged to adjust its labeling practices “This settlement in no way changes the fact that our marketing practices are entirely appropriate and we will continue to market products as ‘natural’,” said the company in a statement Get on Snapchat, blow a kiss to the camera and…change your hair color? L’Oréal Paris UK has partnered with Snapchat to launch a custom lens that does just that The lens was designed to promote the brand’s Colorista hair make-up range Launched last week, it was available for 24 hours via the Snapchat lens carousel, and is unlockable for 90 days using an exclusive Snapcode, which only available at L’oreal Colorista promotional events Speaking of L’Oréal, they have joined forces with Google to launch the “Media Bets initiative,” which is sorting through consumer data in order to create six-second advertisements for video The partnership was formed when data revealed that consumers are less willing to engage with lengthy ads, and in fact respond well to shorter marketing teasers that are more catchy and will keep their attention The Media Bets initiative is said to be the first level of collaboration in this category A campaign promoting Unilever’s Baby Dove line seems to have taken a wrong turn along the way Among the promotional tools is a high-profile advertising campaign which bears the message “75 percent say breastfeeding in public is fine, 25 percent say put them away What’s your way?” The blowback arrived soon after, when consumers, influencers and health organizations objected to the brand’s “support” for those that believe that breastfeeding in public is wrong Among them was “Baby Milk Action,” which posted on their Facebook that “it is illegal to discriminate against anyone for how they feed their child in public” A very long time ago in What’s Up in Makeup, we talked about the Walgreens/Boots Alliance to buy Rite Aid They have now called off the planned merger after failing to gain regulatory approval Instead, they have announced a plan to purchase almost half of Rite Aid’s US stores for $5.18 billion The deal is expected to close in the next six months And you probably have a lip balm in your pocket or purse, but do you ever give a thought to “beauty care…down there”? The “VMAGIC Feminine Lips Stick” offers gentle moisture to your other lips The all-natural ingredients, including some organic food–grade ingredients like Olive Oil and Honey, are gentle to sensitive areas $18 at their website Man, we are all talking about the body parts this week Take a look at ShaaanXO’s sneak peek of a new brush line …”The Nipple Brushes.” Yes, that’s what they’re called, and they do live up to their names as they have a tiny little nipple right on top The nipple is said to get into those little nooks and crannies where most other brushes can not reach No official launch date or price has been announced, we’ll keep you posted And finally, we have a new segment for you, which we call “The NO Report.” You’ll find out why in just a minute Someone dyeing their hair isn’t a big deal anymore …its pretty mainstream regardless of the color However, we tend to forget that our heads are not the only place in which hair appears Getting a No this week is dyeing your…Arm pit hair People are making a bold statement by dyeing their pit hairs every color of the rainbow How do they do it? The exact same way anyone would dye the hair on their head Regardless, it gets a formal NO from us! In Events News this week, Ipsy’s Generation Beauty is headed back to San Francisco on July 29 and 30 Tickets still available for $169 and in poolside shoppin’ Deals, at ULTA Urban Decay Shadow Box – Was $34 – now $18.00 with rich violet hues Anastasia Beverly Hills Concealer – Was $20 – now it’s only $10 Available in 14 colors Let’s get into the product reports, starting with Sephora CLINIQUE – Beyond Perfecting Super Concealer was released this week – $19.50 A full coverage concealer in Seventeen Shades Kate Somerville – Wrinkle Warrior Eye Visible Dark Circle Eraser – $60 A lightweight gel that visibly reduces dark

circles and lines MILK MAKEUP brings us the – Triple Threat Lip Set – $30 three bestselling lip colors in travel sizes from SEPHORA COLLECTION Beauty Amplifier Smoothing Translucent Setting Powder – $16 Tinted & Cooling Eye Primer – $14 in Five Shades Golden Hour Highlighting Powder – $16 in Four Shades and the Sephora PRO Cool Eyeshadow Palette, Sephora PRO Editorial Eyeshadow Palette, or Sephora PRO Warm Eyeshadow Palette – $68 each STELLAR – Cosmic Face Lustre Powder – $30 in Two Shades Available for VIB and VIB Rouge only Laura Mercier – Flawless Fusion Ultra-Longwear Foundation – $48 transfer-resistant liquid foundation with a matte finish in 20 Shades and also for VIB and VIB Rouge only from Smashbox Studio Skin Face Shaping Foundation Stick – $42 – with 16 duo shade options Conquer Your Contour Kit – $39 – Online Only from PAT McGRATH LABS, Launching Online July 29 MatteTrance Lipstick single – $38 A richly pigmented lipstick in Nine Shades Lust: MatteTrance Trio – $95 Comes in Three trio sets MatteTrance Everything Kit – $275 A nine-piece set and these items are also available Online Only Bite Beauty – Susanne’s Favorites Kit – $49 An exclusive, limited-edition trio with Bite Beauty founder Susanne Langmuir’s favorite Amuse Bouche shades Giorgio Armani Beauty Crema Nuda – $120 a next level tinted cream in Six Shades Huda Beauty – Lip Strobe – $18 sheer to full coverage in 12 Shades Velour Lashes – Eyeshape Lash Kit – $45 designed with your unique eye shape in mind – Hooded, Almond, Round, Monolid, or Deep Set At ULTA this week, from Stila Stay All Day Foundation & Concealer – $40.00 matte Foundation with its coordinating concealer hidden inside the cap – in 16 shades from Porcelain to Espresso Stay All Day Concealer Refill – $15.00 Stay All Day Cover – $36.00 – Only at ULTA! The coverage you love, now in a perfectly portable stick form also available in 16 shades from Porcelain to Espresso One Step Illuminate – or One Step Prime – $36.00 each This week from Becca Lit-From-Within Kit – $20.00 – Online Only Includes: Travel sizes of Backlight Priming Filter and Shimmering Skin Perfector Pressed from Tarte Clay Stick Foundation – $39.00 available in 12 shades Blush and Glow Blush and Highlighter – $30.00 available in 2 shades Pout Prep Lip Exfoliant – $16.00 Make Magic Happen Eyeshadow Palette – $32.00 includes 9 shades Limited-Edition Gifted Amazonian Clay Smart Mascara – $23.00 Lid Lock Clay Eye Base – $21.00 from Too Faced Born This Way Ethereal Loose Setting Powder – $32.00 Melted Latex Liquified High Shine Lipstick – $21.00 available in 15 shades from Ofra – Online only Nikkietutorials Everglow Highlighter – $29.00 A three-in-one luminous highlighter The Nudes Lip Set – $35.00 a nude for every mood BareMinerals – Flawless Performance 3 Pc barePro Introductory Collection – $34.00 featuring barePro Powder Foundation, Prime Time Original Foundation Primer, and a Mini Core Coverage Brush – choose from 8 shades Origins – Ginzing SPF 40 Energy-Boosting Tinted Moisturizer – $37.00 NYX – Liquid Suede Metallic Cream Lipstick – $7.49 available in 12 shades including ultra-metallics Online Now, In Stores July 30! from the Ulta brand, Melisa Michelle Palette – $20.00 YouTuber Melisa Michelle has curated a makeup palette specifically selected with every skintone in mind Contains: Highlighter Trio, Blush, 5 Matte Eyeshadows, 4 Metallic Eyeshadows and Matte Liquid Lipstick Have you given thought to your Micellar Water lately? Here are three new ones to consider: Yes To Tomatoes – Detoxifying Charcoal Micellar Cleansing Water – $8.99 The charcoal detoxifies skin without leaving a residue Simple – Water Boost Sensitive Skin Micellar Cleansing Water – $9.99 infused with skin-loving minerals and a plant extract Specifically developed for dry, dehydrated or sensitive skin Philosophy – Purity Made Simple Micellar Cleansing Water – $22.00 for skin that feels clean, hydrated, toned and refreshed Online Now, In Stores July 30! Hempz – Triple Moisture Herbal Lip Balm, Strawberry

Creme Herbal Lip Balm – or Sweet Pineapple & Honey Melon Herbal Lip Balm – $8.99 each enriched with 100% Pure THC-Free Natural Hemp Seed Oil TonyMoly – Panda’s Dream Pocket Lip Balm – $9.50 it’s a Panda! what more do you want! and never forget – there are Gifts with Purchase! One per customer While supplies last Receive a FREE deluxe sample mini Lip Gloss and Dipbrow Pomade with any $40 Anastasia Beverly Hills purchase Receive a FREE deluxe Amazonian Clay Highlighter in Shade Stunner with any $35 Tarte purchase FREE Matte Rescue deluxe sample with any $45 Benefit purchase Receive a FREE Luminzer Primer Sample with any Dr. Brandt purchase Receive a FREE All Nighter Liquid Foundation 4-Shade sampler with any $35 Urban Decay purchase Online Only in HIGH END news this week at Nordstrom, Lancome – Le Lip Lipliner – $26 A two-in-one liner for color and blending Available in 6 shades at Macy’s Laura Mercier – Caviar Stick Eye Colour Matte – $29 water-resistant with an Intense color impact Available in 6 shades at Neiman Marcus Estee Lauder – Pure Color Envy Sculpting Eyeshadow 5-Color Palette – $54 Available in 6 colorways La Prairie – Cellular Treatment Powder Blush – $55 With light-reflective pigments – in 4 shades In Drugstore news this week, from ELF Beautifully Bare Targeted Natural Glow Stick – $4.00 Enriched with Vitamin E and Coconut Oil In three shades Matte Liquid Lipstick – $5.00 Comes in five shades Lip Plumping Gloss – $5.00 Comes in five shades Lip Lacquer – $2.00 in Four NEW shades Hydrating Gel Mist – $8.00 Enriched with antioxidants and fruits Beautifully Bare Glowing Eyes Eyeshadow – $8.00 in three colorways Blending Sponge – $5.00 Beautifully Bare Sheer Tint Brow Gel – $5.00 Comes in four shades including clear from L’ORÉAL Infallible Smokissime Powder Eyeliner Pen – $9.99 create a defined smoky eye with no smudging needed Comes in the shade Black Smoke Infallible Pro Glow Concealer – $9.99 Available in eight shades and the Revlon Youth FX line is now appearing in stores Youth FX Fill + Blur Concealer – $13.99 Comes in six shades Youth FX Fill + Blur Foundation – $17.99 Comes in 12 shades Youth FX Fill + Blur Primer for Face/Neck – or for Forehead – $19.99 each also from Revlon Super Lustrous Lipstick Street Chic Collection – $8.49 inspired by cities around the world With six new shades from No7 Stay Perfect Eyeshadow Palette – $14.99 Two palette shades Stay Perfect Eyeshadow Trio – $9.99 available in 6 trios Tinted Moisturizer SPF 15 – $14.99 Comes in three shades Walmart has released the Men’s Grooming Box Free + $7.00 shipping & handling a one-time box that contains goodies from Axe, Dove Men, Edge, and more this week at QVC where even a seagull gets $3 shipping Doll 10 Liquid H2Glo Radiance Gel Highlighter – $28.00 a weightless cream-gel highlighter infused with hydrating humectants – in Champagne Pearl DCL Express Waterless Makeup Remover – $28.00 a one-step moisturizing cleanser Infused with moisturizing botanicals from Le Metier de Beaute Neutral Eye Collection – Kaleidoscope – $95.00 four complementary shades in the palette Precision Complete Coverage – $45.00 a high-pigment cream that glides over the skin and sets to a velvety finish – Choice of 6 shades Peau Vierge Anti-Aging Complexe – $150.00 sheer, natural-looking coverage – Choice of 6 shades OR if all of that sounds good to you Le Metier de Beaute The Perfection Complexion Set – $149.96 a three-piece Complexion Perfection Set with 1.7-fl oz Peau Vierge Anti-Aging Complexe, 0.5-fl oz Precision Complete Coverage and a Concealer Brush – Choice of 6 colors BECCA – Sunlit Bronzer & Halfmoon Brush – $37.96 in your Choice of 3 shades There will be one TSV on July 10 TULA by Dr. Raj 3-Piece Probiotic Skin Care Essentials Kit – $51.96 + Free Shipping Meanwhile, over at HSN Lancôme Monsieur Big Chubby Brow Crayon – $25.00+ Free shipping or 5 Flexpays of $5.00 Soft, creamy brow crayon – Choice of 4 colors and Available for pre-order Lancome Monsieur Big Mascara – $25.00 + Free Shipping – Available on 5 flexpays of $5.00

Your biggest, blackest, boldest lashes yet Too Faced Glitter Bomb Eyeshadow Palette – $45.00 + Free Shipping – Available on 5 flexpays of $9.00 In Natural and Cruelty Free news this week, Juice Beauty – GREEN APPLE Brightening Essence – $35.00 The green apple cocktail of malic acid, alpha lipoic, CoQ10 and more help improve skin texture and clarity in Indie Brand news this week, from Ofra Cosmetics – the Island Time collection all about basking in the glow of summer Blush in Mai Tai, Bellini or Punch – $29 Highlighter in Bali – $29 Long Lasting Liquid Lipsticks in Rio, Aruba, or Cocos Island – $17 Island Time Lip Set with all three colors – $49.70 ColourPop released the Crystal collection with Setting Sprays – $6 each Liquid Highlighter – $9 each Lip Balm – $5 each Bundles were available with Setting Spray, Liquid Highlighter, and Lip Balm Some of them were sold out when I filmed this, but there may be some available or they may somehow restock them, magically I don’t know You might want to check it out if you’re interested and ColourPop now has Nail Polish In 6 shades – $6 each from Storybook Cosmetics Liquid Lipsticks – $14 each vegan and gluten-free, Not tested on animals – in Adventure, Fantasy, Horror, and Romance Available individually or as a bundle The Secret Garden Brush Updates – Storybook has announced that “The Secret Garden” will be a permanent, ongoing, always changing, always evolving collection First up will be real, handmade, dried flower brushes! These will be for sale VERY SOON! and don’t forget the Kat Von D Shade and Light Glimmer palette will arrive at Sephora.com on July 11th and in Stores on July 13th Launching Internationally in November I have seen some people that have gotten their hands on it in store already, though, so you might want to check your local Sephora to see if they already have it And here we go, did you miss it? it’s the Sneak Peeks Lightning Round! In 3…2…1 the Violet Voss X Nicol Concillio palette will release July 12 at 10am pacific – price to be announced Bitter Lace Beauty sneaks this Mermaid highlighter palette with 10 shades – No release date or price yet – There’s also a rainbow highlighter called Afterglow that is a single included in the collection and available to purchase separately Tooth And Nail Cosmetics sneaks the Unicorn vs.Mermaid palette with 6 Full sized highlighters – Possibly Releasing July 14th – $48.50 and Makeup Monsters is introducing Monster Hair Dye – A line of vegan, highly pigmented and long-lasting semi-permanent hair dye! Here’s some Late Breaking news we thought you’d want to know Check your Ebates! Sephora has joined their Vacation double Cash Back promotion and now you will get 8% Cash Back through July 10! Kylie Cosmetics is having a Buy One, Get One SALE on their website NOW through end of Monday, July 10! Anastasia Beverly Hills Liquid Glow will be launching on their website on July 25 – and available in-store at Sephora, Ulta, Macy’s and Dillards on August 15 In four gorgeous shades What’s this? Wet N Wild new Mega Glow highlighters are coming soon? Keep an eye out for the details If it’s a Black Rose Brush, it must be from Storybook Cosmetics These will launch this fall…what color do you think the brush heads will be? And just look at this loveliness…Huda Beauty is introducing a summer collection with a highlighter palette and new liquid lipsticks More details to come And that’s it for What’s up in Makeup this week Thank you so much for watching and thank you to the official What’s Up in Makeup reporting team Their faces are scrolling next to me Thank you so much for all of your submissions this week And thank you to the What’s Up in Makeup app reporters Their names are scrolling right here Thank you so much for your submissions as well And thank you to Tabitha B for collecting it all and putting it all together for me Don’t forget the daily Makeup Minute, Monday through Friday at noon 60 seconds of news you can use And we did do a double feed of the What’s on My Face session that we do I usually just do it on Periscope, but I did bring a part of it over to the YouTube channel I will link both live feeds down below if you want to check out me trying out the Jaclyn Hill x Morphe palette for the first time It definitely wasn’t a smooth live feed, but you can get my initial impressions in case you’re curious There will be a full review of the Jaclyn Hill x Morphe palette coming to my channel, hopefully, this coming week or early next week Some time before July 20th I need to get that video up Chat to day will be at 10am Eastern Time We’re going to be talking about products that are really really intense Products that just knock our socks off with how bright and pigmented and crazy they are So, if you’re interested in finding out some of the best products and talking to a group of about 200 people about their favorites, stop by chat today at 10am Eastern time and share your thoughts about your favorite products in that category as well So, as always, I want to thank you so much for watching Mad love to you, and I’ll see you in a video very very soon