Snowboarder Anna Gasser wrote sports history with this triple somersault Find out how she did it, later in the show Hello and welcome to Euromaxx I am Evelyn Sharma – and I look forward to bringing you the most exciting culture and lifestyle reports from around Europe, as one of the hosts for the show Euromaxx here in Berlin A few words about me: I was born in Aschaffenburg near Frankfurt, I am half German, half Indian, and for the past ten years I have been travelling around the world as an actress and model Currently I live in Mumbai in India, so if you like Bollywood movies, then you’ve probably seen me in one role or another on the big screen Working in front of the camera has been part of my life for quite a while And our first story today is about how women are shown in advertising The image of women in this field has changed a great deal over the decades So let’s embark on a kind of photographic journey through time that is currently being shown at an exhibition here in Berlin The famous fashion photographer Horst P. Horst created this image in 1939 It’s the oldest photo in the “Women on View” exhibition Twenty years later, commercial photography was getting bolder and experimenting more and more with feminine charms In 1968, West German top model Veruschka combined sexy and self-confident, presenting creations by Yves Saint Laurent With each passing decade, advertising notched up the female erotic Which products they were meant to sell was secondary “Women have always been used to advertise products, and in fact, it still works Back when most women were housewives, they were in charge of buying products, whether they were intended for them or for men Today, we live in a sexualized society, and we have lots of sex in the movies and music – not just in advertising, so our ideas of beauty are linked to images of women.” From the very start, advertising has utilized beautiful women to sell products All that’s changed is the way they’re presented In the 1990s, top models like Naomi Campbell dominated advertising Their sexiness made them icons of style Canadian photographer Michel Perez lives in Paris He’s been working in advertising for many years His stock in trade are commercial photos of women in underwear, such as this one for a French company They’re meant to jog the imagination without becoming disreputable “What is sexy is a really fine line, between going overboard and staying within the parameters of good taste I have my own view of women and so and I have always trying to put forward that view, which is not abuse women, but really respect them and basically make sure that women are in control of their own lives.” Today, it’s not enough for a model to be sexy and scantily clad: commercial photography depicts a lifestyle, pitching the brand name almost in passing “The women are so beautiful – what else do you want?” “It’s supposed to be a bit provocative to catch your eye Otherwise, it’d be boring.” “It’s shape and it’s movement and look at some of the pictures It is so playful and.…it is fascinating.” “Eroticism and advertising always go together well, I think Most of the 160 photos and advertising posters in the Berlin exhibition were made by men In this field, women artists are still rare One exception is Hamburg photographer Karin Székessy She’s numbered among Europe’s leading women photographers since the 1960s “I think women have a different approach to women, because they identify with each other
and take a far more critical eye than men do with women So in that sense, I’d say the photos women take of women are different.” Over the past eighty years, advertising has shown more and more skin But now, the trend seems to be reversing As photographer Armin Morbach sees it, the gratuitous use of nudity has now produced the exact opposite “Nudity is necessary for a normal perspective I think it’ll take this kind of shake-up for us to see that it’s always been there Things have become extremely prudish again In the 1960s and ‘70s, people talked about what was provocative But now, with Instagram and all the restrictions, we don’t know what breasts looks like any more We have no idea how to present someone in the nude.” The exhibition ‘Women on View’ will run in Berlin until the end of April When top chefs work their culinary magic, it can get pretty loud But that doesn’t really matter, because the guests usually don’t hear what is going on in the kitchen anyway But when it comes to the dinner that we’re going to have right now, it’s quite different Because in this case all the cooking noises come together to form a kind of culinary symphony A chef, taking a relaxed approach to his work He’s not distracted by the drummer, or the other three musicians That’s because in this show in the French city of Rouen, the chef is also making music- with his kitchen tools “I feel more like a chef, but I’m also a musician Actually, I’m both.” The creative force behind the “musical dinner” concept is saxophonist Maguelone Vidal The project was inspired by her own life experience “I grew up in a restaurant It was owned by my grandparents I always found the restaurant noise fascinating That’s why I got involved with this project I just wanted to play around with sound I also think it’s exciting to use restaurant ambience as part of the choreography.” Vidal wants to make people more aware of the connections among the senses: hearing, taste, and smell — and to create a kind of ” edible music.” The chef cooks while the musicians perform “The music is composed so that it can take into account the working rhythms of the chef — and the food That’s why the dish is always the same — and the music and the outline are based on it Claudius Tortorici prepares most of the food for the 100 guests attending the show The main course is a bourride, or fish stew — a popular dish in southern France It’s made with octopus meat, leeks, onions, and potatoes Even as he’s preparing the food, the chef gets into the rhythm of the show “I always hear a kind of music when I’m working in the kitchen Everything you touch — whether it’s the dishes, or a pot on the stove — makes a certain kind of musical sound When I’m making french-fries, for example, the noise reminds me of applause So when I fry something, I turn around and take a bow.” Time now for the second part of the show: the meal — which has it’s own unique sounds The musicians now double as waiters, and provide the guests with food and drink Just about every show is sold out
“You can actually hear the meal being prepared And there are no ‘wrong notes.’ It’s all music.” “It reminds me of the sounds you hear while you’re in the kitchen.” ‘La Tentation des Pieuvres‘ is a show that sounds as good as it tastes The first 100 years of the Bauhaus School is being celebrated here in Germany this year The revolutionary movement has influenced many areas of life from design to art and also architecture, of course Above all, the 1930’s buildings in the typical clear and minimalist style have had a lasting influence on the way modern homes look to this day The Bauhaus movement left its mark all over the world Including where I live in India And here in the German capital Berlin you can even find fashion that is influenced by Bauhaus principals! Minimalist fashion that is also elegant Linear, geometric concepts inspired by buildings — like this one in Berlin, designed by Bauhaus architect Walter Gropius Jennifer Brachmann, who studied architecture and fashion design, combines both elements in her fashions Her work has been influenced by Bauhaus principles “The clarity of the designs, the principles, and the overall approach allows you to create so many different variations.” The Bauhaus architects essentially dismantled a structure, and then put it back together in a completely new way Jennifer Brachmann does the same thing — using various elements of classic clothing “So what we have are two components that are not just side by side; they flow together to create something new.” This fashion item was created by combining parts of a shirt and a dress-coat Jennifer loves to create fashions that surprise At first glance, this looks like a separate shirt and a waistcoat on a hanger “Actually, the two pieces are sewn together — so it’s one item And from the back “…you can see that it’s a shirt.” As a student she founded the “Brachmann” label that she now runs — with her husband Olaf Kranz in Berlin At first, she designed only men’s fashions — and won high praise for them at Berlin Fashion Week Now, she is also a welcome guest at the Paris pret a porter shows And she’s expanded her business to include women’s fashions — always true to the minimalist Bauhaus tradition “Why are sweet, playful fashions assigned to women, and ‘powerful’ designs to men? We should have got past that.” The creative forces at Bauhaus wanted to change the world with their form follows function principals Bauhaus designs still impress one hundred years on And Jennifer Brachmann is trying to change the fast-moving world of fashion, in her own way “For example, our sustainability concept is also an aspect of design It creates interesting styles that will STAY interesting for a long time to come.” Whether it’s stone and concrete, or fabric, some forms never go out of style Talking of perfect form, Anna Gasser delivers just that on the slopes Because this Austrian powerhouse is a top snowboarder Nobody’s jumps are as cool and spectacular as hers – and in 2018 Anna was the world’s most successful female snowboarder She excels in the acrobatic disciplines “Big Air” and “Slopestyle” However, she has actually celebrated her greatest successes out of competition And these are images which simply take your breath away
Anna Gasser wrote snowboarding history with this cab triple underflip in November 2018 “No woman has ever accomplished it before Once you’ve jumped, there is no going back Thank God I had enough control in the air and I knew as soon as I had jumped that it would be fine.” Anna Gasser is currently the most successful female snowboarder in the world At the Olympics and the World Championships she has catapulted herself to the snowboard elite with a lot of effort and passion “If you don’t like doing something you won’t be good at it You need a certain mentality because you have to try out a trick without training and without knowing how safe it is Nobody holds you and there aren’t any mats So you need to take the plunge You need mental strength and the courage to go for it.” Gassser participates in more competitions than any of her rivals Here she is at the snowboarding world cup in Kreischberg in Austria “I think I’m going to have butterflies in my stomach I go over my run in my head, I visualise everything step by step For me it’s really important that I concentrate on everything in the right order.” The coach for the Austrian national snowboarding team is proud of Anna, who has been named Austria’s sportswoman of the year twice in a row Her fellow competitors admire her “It is easy to get jealous, if someone is doing as well as Anna But I think, I have been with Anna for a long time and I have seen how hard she works And she deserves all the results she has been getting lately” “When she wants something, she really wants it and gets it And she does a lot to achieve it She expects a lot of herself And she’s not satisfied with being better than most of the women She really strives to be better than the men too.” Anna Gasser’s partner Clemens Millauer is also a snowboarder As a member of the Austrian national men’s team they go on tour together He’s not quite as successful as she is But he’s always close by with his camera “We’re not in competition at all Of course if I say to her that I don’t think she can do a certain trick she’ll be even more motivated to show me that she can She’s always happy when she manages to do something she’s set her mind on achieving ” Anna Gasser grew up in a village in southern Austria In her younger years, she was keen on gymnastics When she discovered her passion for snowboarding at the age of 18 she packed her bags and went to the US for a year Snowboarding is particularly popular there From then on, her career really took off She always posts her wins on social media And it’s not only for fun Sponsors watch how many clicks athletes get On the one hand, it’s great because you can show yourself as you want to be seen Because the media just write about you or show you the way they want On social media, I can show myself as I choose Without anyone else having a say in it.” Sometimes, she shows another side to herself But she gets most clicks for her posts of her spectacular jumps Anna Gasser has her sights set on even more successes for the future “I don’t set myself any limits because otherwise I won’t improve I haven’t reached the height of my career as a snowboarder yet And that’s why I keep going.” You can see even more spectacular jumps by Anna Gasser on our YouTube channel – and of course more exciting stories as well Visit us at Youtube.com/dweuromaxx When our reporter Hendrik Welling mingles with ice artists and tries his hand at a frozen sculpture, it is for a special reason Hendrik regularly visits exciting places that hold a very special record for our euromaxx series which is called “europe to the maxx”
This time he is travelling to Sweden to check out the world’s oldest ice hotel We’re doing 50 kilometers an hour in what feels like MINUS 50 degrees Celsius on what looks like a snowy road It’s actually the frozen Torne River – source of the building material for the Ice Hotel It’s located in the Swedish part of Lapland, about 200 kilometers north of the Arctic Circle in the village of Jukkasjärvi, population around 650 But every winter, it accommodates around 60-thousand guests One was Euromaxx-reporter Hendrik Welling They come from near and far to spend the night in the Icehotel – the first of its kind in the world Arne Bergh is the hotel’s creative director It has to be rebuilt each October “This is actually a big art expo, the Icehotel, and every year is unique We never repeat We never copy We don’t even copy ourselves.” It’s a fantasy world in ice Each room has a different theme, designed by artists from all over the world The guests themselves can try their hand at sculpting ice in a special workshop, “That’s it It’s not too bad, right?” The DW logo in ice Time now to meet 71-year-old Yngve Bergqvist, a local hero in Jukkasjärvi – he was the one who first came up with the idea for the ice hotel It all started in 1989 when he opened an ice art gallery And some guests stayed there over night “In the beginning we had this igloo with a small bar And we made some small beds inside there and had some ice art And then people stayed inside our cottages here, and I invited them to stay over night inside, and they were so enjoyed of that.” The project kept gaining momentum And in 2016, Bergqvist decided to create a permanent ice hotel “This is the first ice hotel year-around Here, it’s -5 degrees even if it’s 30 degrees warm outside.” In winter, it often sinks to MINUS 30 degrees Celsius here Tour guide Joel Sax Vik takes a ground of hardened hotel guests out to look for the famous northern lights “What you want is a really, really dark spot where there’s no electric light at all You want to keep away from looking into your phone or anything like that It takes about 30 minutes to get your dark vision going for real So being out there and really pushing it a bit, that’s how you’ll get the best northern lights.” Time to head off into the darkness After about 45 minutes the group reaches a good viewpoint And there they are! The northern lights! Time now to to get back into the warm – or at least somewhere not as cold – to settle down for an icy night’s sleep To make sure the guests don’t get frostbite at minus five degrees Celsius, they get thorough instructions on how to stay warm Time for bed! “Good morning!” The next morning, Hendrik Welling awakes to a nice hot drink “I slept surprisingly well last night And it was much warmer than I expected At one moment at night, I woke up, and I put my head out of my sleeping bag, and I was like ‘Oh my god, it’s really freezing cold!’ and I got back in my sleeping bag and slept soundly for the rest of the night.” He won’t be able to sleep in the same room next year: in April, it will melt and return whence it came – to the Torne River Not only is the Icehotel one of the coolest places to stay – it’s also sustainable That makes me feel cold just looking at it And that’s all from us for today But you can shorten the waiting time until the next show by taking a look at our homepage
or joining us on Facebook There you can also find everything about our current online draw, so don’t miss your chance to win a fantastic Euromaxx wrist watch But for now thanks for joining us I’m Evelyn Sharma, and I’d be delighted to see you again next time Until then take care and bye bye!