Visa Inc.

Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards and debit cards Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash-access programs to their customers In 2008, according to The Nilson Report, Visa held a 38.3% market share of the credit card marketplace and 60.7% of the debit card marketplace in the United States In 2009, Visa’s global network processed 62 billion transactions with a total volume of $4.4 trillion Visa has operations across Australia, Oceania, Asia-Pacific, North America, Central and South America, the Caribbean, Western Europe, Central and Eastern Europe, Africa and Middle East Visa Europe is a separate membership entity that is an exclusive licensee of Visa Inc.’s trademarks and technology in the European region, issuing cards such as Visa Debit History In mid-September 1958, Bank of America launched its BankAmericard credit card program in Fresno, California, with an initial mailing of 60,000 unsolicited credit cards The original idea was the brainchild of BofA’s in-house product development think tank, the Customer Services Research Group, and its leader, Joseph P. Williams Williams convinced senior BofA executives in 1956 to let him pursue what became the world’s first successful mass mailing of unsolicited credit cards to a large population Williams’ accomplishment was in the successful implementation of the all-purpose credit card, not in coming up with the idea By the mid-1950s, the typical middle-class American already maintained revolving credit accounts with several different merchants, which was clearly inefficient and inconvenient due to the need to carry so many cards and pay so many separate bills each month The need for a unified financial instrument was already evident to the American financial services industry, but no one could figure out how to do it There were already charge cards like Diners Club, and “by the mid-1950s, there had been at least a dozen attempts to create an all-purpose credit card.” However, these prior attempts had been carried out by small banks which lacked the resources to make them work Williams and his team studied these failures carefully and believed they could avoid replicating those banks’ mistakes; they also studied existing revolving credit operations at Sears and Mobil Oil to learn why they were successful Fresno was selected for its population of 250,000, BofA’s market share of that population, and relative isolation, to control public relations damage in case the project failed The 1958 test at first went smoothly, but then BofA panicked when it confirmed rumors that another bank was about to initiate its own drop in San Francisco, BofA’s home market By March 1959, drops began in San Francisco and Sacramento; by June, BofA was dropping cards in Los Angeles; by October, the entire state had been saturated with over 2 million credit cards, and BankAmericard was being accepted by 20,000 merchants However, the program was riddled with problems, as Williams had been too earnest and trusting in his belief in the basic goodness of the bank’s customers, and he resigned in December 1959 Twenty-two percent of accounts were delinquent, not the 4% expected, and police departments around the state were confronted by numerous incidents of the brand new crime of credit card fraud Both politicians and journalists joined the general uproar against Bank of America and its newfangled credit card, especially when it was pointed out that the cardholder agreement held customers liable for all charges, even those resulting from fraud BofA officially lost over $8.8 million on the launch of BankAmericard, but when the full cost of advertising and overhead was included, the bank’s actual loss was probably around $20 million However, after Williams and some of his closest associates left, BofA management realized that BankAmericard was salvageable They conducted a “massive effort” to clean up after Williams, imposed proper financial controls, published an open letter to 3 million households across the state apologizing for

the credit card fraud and other issues their card raised, and eventually were able to make the new financial instrument work The original goal of BofA was to offer the BankAmericard product across California, but in 1965, BofA began to sign licensing agreements with a group of banks outside of California BofA itself could not expand directly into other states due to federal restrictions not repealed until 1994 Over the following 11 years, various banks licensed the card system from Bank of America, thus forming a network of banks backing the BankAmericard system across the United States The “drops” of unsolicited credit cards continued unabated, thanks to BofA and its licensees and competitors, until they were outlawed in 1970 due to the serious financial chaos they caused, but not before over 100 million credit cards had been distributed into the American population During the late 1960s, BofA also licensed the BankAmericard program to banks in several other countries, which began issuing cards with localized brand names For example: In Canada, an alliance of banks issued credit cards under the Chargex name from 1968 to 1977 In France, it was known as Carte Bleue The logo still appears on many French-issued Visa cards today In the UK, the only BankAmericard issuer for some years was Barclaycard In 1970, the Bank of America gave up control of the BankAmericard program The various BankAmericard issuer banks took control of the program, creating National BankAmericard Inc., an independent non-stock corporation which would be in charge of managing, promoting and developing the BankAmericard system within the United States, although Bank of America continued to issue and support the international licenses themselves By 1972, licenses had been granted in 15 countries In 1974, IBANCO, a multinational member corporation, was founded in order to manage the international BankAmericard program In 1976, the directors of IBANCO determined that bringing the various international networks together into a single network with a single name internationally would be in the best interests of the corporation; however in many countries, there was still reluctance to issue a card associated with Bank of America, even though the association was entirely nominal in nature For this reason, in 1975 BankAmericard, Chargex, Barclaycard, Carte Bleue, and all other licensees united under the new name, “Visa”, which retained the distinctive blue, white and gold flag NBI became Visa USA and IBANCO became Visa International The term Visa was conceived by the company’s founder, Dee Hock He believed that the word was instantly recognizable in many languages in many countries, and that it also denoted universal acceptance In October 2007, Bank of America announced it was resurrecting the BankAmericard brand name as the “BankAmericard Rewards Visa” Corporate structure Prior to October 3, 2007, Visa comprised four non-stock, separately incorporated companies that employed 6000 people worldwide: Visa International Service Association, the worldwide parent entity, Visa U.S.A. Inc., Visa Canada Association, and Visa Europe Ltd The latter three separately incorporated regions had the status of group members of Visa International Service Association The unincorporated regions, Visa Asia Pacific and Visa Central and Eastern Europe, Middle East and Africa were divisions within Visa Billing & finance charge methods Initially, signed copies of sales drafts were included in each customer’s monthly billing statement for verification purposes—an industry practice known as “Country Club Billing” By the late 1970s, however, billing statements no longer contained these enclosures, but rather a summary statement showing posting date, purchase date, reference number, merchant name, and the dollar amount of each purchase At the same time, many issuers, particularly Bank of America, were in the process of changing their methods of finance charge calculation Initially, a “previous balance” method was used—calculation of finance charge on the unpaid balance shown on the prior month’s statement Later, it was decided to use “average daily balance” which resulted in increased revenue for the issuers by calculating the number of days each purchase was included on the prior month’s statement Several years later, “new average daily balance”—in which transactions from previous AND current

billing cycles were used in the calculation—was introduced By the early 1980s, many issuers introduced the concept of the annual fee as yet another revenue enhancer IPO and restructuring On October 11, 2006, Visa announced that some of its businesses would be merged and become a publicly traded company, Visa Inc Under the IPO restructuring, Visa Canada, Visa International, and Visa U.S.A. were merged into the new public company Visa’s Western Europe operation became a separate company, owned by its member banks who will also have a minority stake in Visa Inc In total, more than 35 investment banks participated in the deal in several capacities, most notably as underwriters On October 3, 2007, Visa completed its corporate restructuring with the formation of Visa Inc The new company was the first step towards Visa’s IPO The second step came on November 9, 2007, when the new Visa Inc. submitted its $10 billion IPO filing with the U.S. Securities and Exchange Commission On February 25, 2008, Visa announced it would go ahead with an IPO of half its shares The IPO took place on March 18, 2008 Visa sold 406 million shares at US$44 per share, raising US$17.9 billion in the largest initial public offering in U.S. history On March 20, 2008, the IPO underwriters exercised their overallotment option, purchasing an additional 40.6 million shares, bringing Visa’s total IPO share count to 446.6 million, and bringing the total proceeds to US$19.1 billion Visa now trades under the ticker symbol “V” on the New York Stock Exchange Criticism and controversy Sanctions of Russia On 20 March 2014, Visa and Mastercard suspended servicing some Russian banks: Rossiya Bank, Sobinbank, SMP Bank and Investcapitalbank, after the USA issued sanctions against the Russian government due to the 2014 Russian military intervention in Ukraine WikiLeaks Visa Europe began suspending payments to WikiLeaks on 7 December 2010 The company “said it was awaiting an investigation into ‘the nature of its business and whether it contravenes Visa operating rules’ – though it did not go into details” In return Datacell, the IT company that enables WikiLeaks to accept credit and debit card donations, announced that it will take legal action against Visa Europe On December 8, the group Anonymous performed a DDoS attack on visa.com, bringing the site down Although “the Norway-based financial services company Teller AS, which Visa ordered to look into WikiLeaks and its fundraising body, the Sunshine Press, found no proof of any wrongdoing, Visa Europe announced in January 2011 that “it would continue blocking donations to the secret-spilling site until it completes its own investigation” The United Nations High Commissioner for Human Rights Navi Pillay stated that Visa may be “violating WikiLeaks’ right to freedom of expression” by withdrawing their services The Icelandic judiciary decided that Valitor was violating the law when it prevented donation to the site by credit card A justice ruled that the donations will be allowed to return to the site after 14 days or they would be fined in the amount of U$6,000 Litigation and regulatory actions Anti-trust lawsuit by ATM operators MasterCard, along with Visa, have been sued in a class action by ATM operators that claims the credit card networks’ rules effectively fix ATM access fees The suit claims that this is a restraint on trade in violation of federal law The lawsuit was filed by the National ATM Council and independent operators of automated teller machines More specifically, it is alleged that MasterCard’s and Visa’s network rules prohibit ATM operators from offering lower prices for transactions over PIN-debit networks that are not affiliated with Visa or MasterCard The suit says that this price fixing artificially raises the price that consumers pay using ATMs, limits the revenue that ATM-operators earn, and violates the Sherman Act’s prohibition against unreasonable restraints of trade Johnathan Rubin, an attorney for the plaintiffs said, “Visa and MasterCard are the ringleaders, organizers, and enforcers of a conspiracy among U.S. banks to fix the price of ATM access fees in order to keep the competition at bay.” Debit card swipe fees Visa settled a 1996 antitrust lawsuit brought by a class of U.S. merchants, including Wal-Mart,

for billions of dollars in 2003 Over 4 million class members were represented by the plaintiffs According to a website associated with the suit, Visa and MasterCard settled the plaintiffs’ claims for a total of $3.05 billion Visa’s share of this settlement is reported to have been the larger U.S. Justice Department actions In October 2010, Visa and MasterCard reached a settlement with the U.S. Justice Department in another antitrust case The companies agreed to allow merchants displaying their logos to decline certain types of cards, or to offer consumers discounts for using cheaper cards In 1998 the Department of Justice sued Visa over rules prohibiting its issuing banks from doing business with American Express and Discover The Department of Justice won its case at trial in 2001 and the verdict was upheld on appeal American Express and Discover filed suit as well Anti-trust issues in Europe In 2002 the European Commission exempted Visa’s multilateral interchange fees from Article 81 of the EC Treaty that prohibits anti-competitive arrangements However, this exemption has expired on December 31, 2007 In the United Kingdom, MasterCard has reduced its interchange fees while it is under investigation by the Office of Fair Trading In January 2007, the European Commission issued the results of a two-year inquiry into the retail banking sector The report focuses on payment cards and interchange fees Upon publishing the report, Commissioner Neelie Kroes said the “present level of interchange fees in many of the schemes we have examined does not seem justified.” The report called for further study of the issue On March 26, 2008, the European Commission opened an investigation into Visa’s multilateral interchange fees for cross-border transactions within the EEA as well as into the “Honor All Cards” rule The antitrust authorities of EU Member States other than the United Kingdom are also investigating MasterCard’s and Visa’s interchange fees For example, on January 4, 2007, the Polish Office of Competition and Consumer Protection fined twenty banks a total of PLN 164 million for jointly setting MasterCard’s and Visa’s interchange fees In December 2010, Visa reached a settlement with the European Union in yet another antitrust case, promising to reduce debit card payments to 0.2 percent of a purchase A senior official from the European Central Bank called for a break-up of the Visa/MasterCard duopoly by creation of a new European debit card for use in the Single Euro Payments Area After Visa’s blocking of payments to WikiLeaks, members of the European Parliament expressed concern that payments from European citizens to a European corporation could apparently be blocked by the US, and called for a further reduction in the dominance of Visa and MasterCard in the European payment system Payment Card Interchange Fee and Merchant Discount Antitrust Litigation On 27 November 2012, a federal judge entered an order granting preliminary approval to a proposed settlement to a class-action lawsuit filed in 2005 by merchants and trade associations against Visa, MasterCard, and many credit card issuing banks The suit was filed due to price fixing and other anti-competitive trade practices employed by MasterCard and Visa A majority of named-class plaintiffs have objected and vowed to opt out of the settlement Opponents object to provisions that would bar future lawsuits and even prevent merchants from opting out of significant portions of the proposed settlement Stephen Neuwirth, a lawyer representing Home Depot, said, “It’s so obvious Visa and MasterCard were prepared to make a large payment because of the scope of the releases being given It’s all one quid pro quo and merchants like the Home Depot are being denied the chance to opt out of that quid pro quo and say this is a bad deal.” Plaintiffs allege that Visa, MasterCard, and major credit card issuers engaged in a conspiracy to fix interchange fees, also known as swipe fees, that are charged to merchants for the privilege of accepting payment cards at artificially high levels In their complaint, the plaintiffs also alleged that the defendants unfairly interfere with merchants from encouraging customers to use less expensive forms of payment such as lower-cost cards, cash, and checks The settlement provides for the cash equivalent of a 10 basis-point reduction of swipe fees charged to merchants for a period of eight months

This eight-month period would probably begin in the middle of 2013 The total value of the settlement will be about $7.25 billion According to court filings, Target, Wal-Mart, Home Depot, Neiman Marcus, Saks, and 1,200 other plaintiffs oppose the settlement A group of large merchants including Kroger, Walgreens, and Safeway have reached a separate agreement with the defendants over swipe fees The NACS, for example, harshly criticised the settlement and is urging its members to opt-out Tom Robinson, chairman of NACS and president of Robinson Oil, said, “This proposed settlement allows the card companies to continue to dictate the prices banks charge and the rules that constrain the market including for emerging payment methods, particularly mobile payments Consumers and merchants ultimately will pay more as a result of this agreement — without any relief in sight.” Josh Floum, general counsel for Visa, responded, “Our belief that the agreement will eventually receive final approval was strengthened today As we have said from the beginning, this settlement is a fair and reasonable compromise for all parties.” In January 2013, the United States Court of Appeals for the Second Circuit ruled that any appeals against the settlement that received preliminary approval in November 2012 would not be heard until objections to the settlement are filed and considered by the trial court in September 2013 The practical effect of this ruling was to allow settlement notices to be sent to eligible merchants High swipe fees in Poland Very high interchange fee for Visa in Poland started discussion about legality and need for government regulations of interchange fees to avoid high costs for business This situation also led to the birth of new methods of payment, which avoid the need for go-between companies like Visa or MasterCard, for example mobile application issued by major banks., and system by big chain of discount shops or older public transport tickets buying systems Corporate affairs Headquarters As of October 1, 2012, Visa’s headquarters are located in Foster City, California Visa had been headquartered in San Francisco until 1985, when it moved to San Mateo Around 1993, Visa began consolidating various scattered offices in San Mateo to a location in Foster City Visa became Foster City’s largest employer In 2009, Visa moved its corporate headquarters back to San Francisco when it leased the top three floors of the 595 Market Street office building, although most of its employees remained at its Foster City campus In 2012, Visa decided to consolidate its headquarters in Foster City where 3,100 of its 7,700 global workers are employed Visa owns four buildings at the intersection of Metro Center Boulevard and Vintage Park Drive On December 11, 2012 Visa Inc. confirmed that it will build a global information technology center off of the US 183 Expressway in northwest Austin, Texas Operations Visa offers through its issuing members the following types of cards: Debit cards Credit cards Prepaid cards Visa operates the Plus automated teller machine network and the Interlink EFTPOS point-of-sale network, which facilitate the “debit” protocol used with debit cards and prepaid cards They also provide commercial payment solutions for small businesses, midsize and large corporations, and governments Operating regulations Visa has a set of rules that govern the participation of financial institutions in its payment system Acquiring banks are responsible for ensuring that their merchants comply with the rules Rules address how a cardholder must be identified for security, how transactions may be denied by the bank and how banks may cooperate for fraud prevention, and how to keep that identification and fraud protection standard and non-discriminatory Other rules govern what creates an enforceable proof of authorization by the cardholder The rules prohibit merchants from imposing a minimum or maximum purchase amount in order to accept a Visa card and from charging cardholders a fee for using a Visa card In ten U.S. states, surcharges for the use of a credit card are forbidden by law but a discount for cash is permitted under specific rules Some countries have banned the no-surcharge rule, most notably the UK and Australia and retailers in those countries may apply surcharges to any credit-card transaction, Visa or otherwise Unlike MasterCard, Visa does permit merchants to ask for photo ID, although the merchant

rule book states that this practice is discouraged As long as the Visa card is signed, a merchant may not deny a transaction because a cardholder refuses to show a photo ID The Dodd-Frank Act allows U.S. merchants to set a minimum purchase amount on credit card transactions, not to exceed $10 Recent complications include the addition of exceptions for non-signed purchases by telephone or on the Internet, and an additional security system called “Verified by Visa” for purchases on the Internet payWave In September 2007, Visa introduced Visa payWave, a contactless payment technology feature that allows cardholders to wave their card in front of contactless payment terminals without the need to physically swipe or insert the card into a point-of-sale device This is similar to the MasterCard PayPass service and the American Express ExpressPay, with both using RFID technology All three use the same symbol as shown on the left In Europe, Visa has introduced the V PAY card which is chip-only and PIN-only V.me In 2013 Visa launched V.me, an online payment system that removes the need to share card details with retailers The V.me service allows users to enter all their personal details and card information, then use a single username and password to make purchases from online retailers On the 27th November 2013 V.me went live in the UK, France, Spain and Poland, with Nationwide Building Society being the first financial institution in Britain to support it Trade mark and design Logo design The blue and gold in Visa’s logo were originally chosen to represent the blue sky and golden-colored hills of California, where the legacy Bank of America was founded The Visa symbol is used by merchants to denote the acceptance of Visa payment cards In 2006, Visa removed its trademark flag logo from all its cards, websites and retailer’s windows This was the first time that Visa had changed its logo The new logo has a simple white background with the name Visa in blue with an orange flick on the ‘V’ For the new Visa Debit and Visa Electron logo, see the relevant pages Card design In 1984, most Visa cards around the world began to feature a hologram of a dove on its face, generally under the last four digits of the Visa number This was implemented as a security feature – true holograms would appear 3-dimensional and the image would change as the card was turned At the same time, the Visa logo, which had previously covered the whole card face, was reduced in size to a strip on the card’s right incorporating the hologram This allowed issuing banks to customize the appearance of the card Similar changes were implemented with MasterCard cards Today, cards may be co-branded with various merchants, airlines, etc. and marketed as “reward cards” On older Visa cards, holding the face of the card under an ultraviolet light will reveal the dove picture, dubbed the Ultra-Sensitive Dove, as an additional security test Beginning in 2005, the Visa standard was changed to allow for the hologram to be placed on the back of the card, or to be replaced with a holographic magnetic stripe The HoloMag card was shown to occasionally cause interference with card readers, so Visa eventually withdrew designs of HoloMag cards and reverted to traditional magnetic strips Sponsorships Olympics and Paralympics Visa has been a worldwide sponsor of the Olympic Games since 1980 and is the only card accepted at all Olympic venues Its current contract with the International Olympic Committee and International Paralympic Committee as the exclusive services sponsor will continue through 2020 This includes the Singapore 2010 Youth Olympic Games, London 2012 Olympic Games, the Sochi 2014 Olympic Winter Games, the Rio de Janeiro 2016 Olympic Games, the 2018 PyeongChang Olympic Winter Games, and the Tokyo 2020 Olympic Games Visa extended its partnership with the International Paralympic Committee through 2014, which includes the 2010 Vancouver Paralympic Winter Games, the 2012 London Paralympic Games and 2014 Sochi Paralympic Games In 2002, Visa became the first global sponsor of the IPC Others Visa is the shirt sponsor for the Argentina national rugby union team, nicknamed the Pumas Also, Visa sponsors the Copa Libertadores and the Copa Sudamericana, the most important football club tournaments in South America

Until 2005, Visa was the exclusive sponsor of the Triple Crown thoroughbred tournament Visa sponsored the Rugby World Cup, and the 2007 tournament in France was its last In 2007, Visa became sponsor of the 2010 FIFA World Cup in South Africa The FIFA partnership provides Visa with global rights to a broad range of FIFA activities – including both the 2010 and 2014 FIFA World Cup and the FIFA Women’s World Cup Since 1995, Visa has sponsored the U.S. NFL and a number of NFL teams, including the San Francisco 49ers whose practice jerseys display the Visa logo Visa’s sponsorship of the NFL currently extends through the 2014 season Starting from the 2012 season, Visa became a partner of the Caterham F1 Team Visa is also known for motorsport sponsorship in the past, having previously sponsored PacWest Racing’s IndyCar team in 1995 and 1996, with drivers Danny Sullivan and Mark Blundell respectively See also References External links Official Visa corporate profile Visa’s Official Blog Yahoo! — Visa U.S.A. Inc Company Profile Yahoo! — Visa International Company Profile